Being a Leader
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Haas School of Business

Research conducted by Juliana Schroeder, assistant professor of management of organizations at the Haas School of Business, University of California, Berkeley, and her colleagues. In Schroeder’s study of almost 300 people, participants were asked to watch, listen, and read arguments about subjects they agreed or disagreed with, including abortion, music, and war.

Schroeder’s team found that the participants who watched or listened to the communicator were less dismissive of their claims than when they read that communicator’s same argument.

When leading your teams can you think out of the box? Can you present projects, tasks, and assignments in a different way other than just writing it in an email? What can you do to deliver your message better?

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