Essential Leadership Skills – Learning from TEDx Speakers Isabela Lundberg
Mon, 5/31 · 10:39 AM54:26

SPEAKERS
Izabela Lundberg (82%), Glenn Daniels (16%)
1
Glenn Daniels
0:04
Good afternoon. Good evening, and welcome to essential leadership skills. As we start a brand new series today, the podcast starts off with a tremendous, tremendous guest here. I think you’re gonna enjoy it packed. I know you will, Isabelle Lundberg. She’s a humanitarian author, of course, a TEDx speaker. But as the bill is a trusted advisor, and she will transform executives for global leadership. She’s the founder of legacy leaders Institute. And she brings value, and more value, and more value, and more value. I’m trying to make a point here now to add more value to the table. So let’s get started.

0:45
This is the touchstone publishers presentation, your trusted source of leadership knowledge. Well, good morning as well. How are you today? Good morning. Great to see you. How are you? I’m doing great today. No, absolutely no problems, no challenges, we’re gonna have a fantastic day. Yes, we will. We’re gonna bring a lot of value to the table here, I will make sure we don’t push the wrong buttons again.
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Glenn Daniels
1:11
we’re gonna have a blast, we’re gonna have a blast. So I always start off this podcast. And even though this is kind of a new feature of going to TEDx speakers, who have the knowledge and new have the ability to bring the message forward, I want to start the same way. Now you have quite a few things, but in such a company, and what you do, but I would like for you to share with us either something unique about yourself, unique about your TEDx talk, or unique about your company that people really mean that no, may not be aware of. What is that? What can you share with us about that?
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Izabela Lundberg
1:44
Wow, that is amazing question, first of all, so thank you for asking. And it’s very profound and deep on many levels. So let’s answer that kind of ties all that together. How about that? Sounds great. Sounds easy. Obviously, interesting thing, and I’m being known as the world messenger. And a lot of people get intrigued about it specific when they learned that my book is called the world messenger, from fear to greatness, business, sports and life lessons. But also people don’t know how that story between the lights so do you want me to share? Yes, please, please. Absolutely. I was growing up in obviously former Yugoslavia and and I endured something unspeakable as a teenager genocide toward war, trauma, and psychological torture, or major Slavia someone who’s supposed to be educator wanted to be Olympian. But as a young girl, obviously, at that time was no much invested in a rooming future generation of athletes, specifically female athletes. So bad to be educated. And I remember that I used to be so fascinated by lying, just in this beautiful tall grasses and watching airplanes going in so many different directions, leaving the trail and where they’re headed. And I always wonder so much about the world and tapestry of gorgeous, beautiful world we have. But interesting happen. Also, I grew up in former Yugoslavia, where Mother Teresa was born. And early on, I was supporting Mother Teresa’s charity, I will put my little money with my grandma’s, and others will send every year a little bit of money to her church at that time in Africa. And I was exposed for first time in my life, obviously, as a little girl, to these amazing postcards and changes from these pictures of kids from villages in Africa and beautiful smiles and I just knew the bigger world existed and I could not wait to explore. But what interesting thing happened. In the same time, I was obviously traveling around Europe. And when war occurred to me all the way here to United States with that. What also happened is that I find myself very quickly in Europe, in Sweden, and then later on the United States to start working with people from all over the world that were experiencing similar issues, atrocities that we inflicted on each other, and over 120 countries worldwide that experience genocide, torture, or trauma, human trafficking and rape. And through that work over decades, I always say for everything else is a MasterCard but this was truly genuinely process experience. Yes, it is no education and formal way no master degree could fulfill and could taught me so much from that direct work with these individuals. And one of my biggest highlights and I’m sure you can relate to that. I’m sure you’re very familiar with different religious backgrounds and history around that. But I remember seeing vividly and working with a Sufi master where that really dance and then they’re very happy and the member who went through severe torture himself. And we’ve had this beautiful conversation around table just. And he says, Don’t forget to help us restore our dream. Okay. And to me that, like you are the true world messenger. And that stood up to me that I fully recorded connect with that later. But reason I’m bringing that up that gave me the opportunity to tie all those stories into something. And all the wisdom from all these cultures into something that really can help us to overcome the fear in a rush to the greatness.
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Glenn Daniels
5:39
No, I want to ask you, because oftentimes, it’s the dreams that go on top of the layered on top of the tragedy and the hard lessons and the real price you have to pay. Yes, you said something early on in that discussion about just laying in the grass. And just watching the planes fly over and thinking about the world. And then you also talked about Mother Teresa, let’s start off with the airplanes. How much did that affect you? Do you think? Or do you? Did you ever connect that? That’s okay. Yeah, I had all this tragedy, but I still had this dream.
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Izabela Lundberg
6:16
Yes, because that is what happened. And one of the things that I’ve been always hearing and I couldn’t understood very early, my husband always said, you have the eyes full of wonder because I was so hungry for information that from those tober of grasses in my grandfather’s property up to them close to Olympic Mountains outside of Sarajevo for example, just to put it in perspective on attached nature. And you know, as a kid, you just Daydream I was daydreaming all the time. And I was just so curious. I was curious George Brill literally will have a million questions that there was before obviously wraps up I mean, we’re live that had been and a resource you could do on on the computer. I remember the bulging family library but also going in library and reading books much more advanced of my age because I had an older brother and sister right. And that really propelled me but to point you will not believe this that when I was in school, how teachers specifically that thought geography and history so how much I was hungry because how much I read in I said ideas and had these interesting stories. Dean wanted me to teach class subject or topic ahead, you know, everybody else so that I can actually you know, share something from my perspective, which that’s hunger and he’s full of wonder and never really stopped wondering and became fascinated by the globe about a mops about everything. So and it was so interesting that they carried on and then unfortunate events which is so sad that brought us together I remember vividly being in a refugee camp or walking around and supporting Swedish team working with refugees from different countries and then you leverage in my linguistical skills for people from from Jamaica Serbia. I had encounter to actually do me to Africa person, you know, and I remember that moment so vividly and also people from other parts of the world from from Middle East from Latin America at that time, I knew names of countries and new countries conditions and knew about languages and currencies, but I really never knew about people and those experiences were so amazing. And I remember also this is very interesting because when I was young girl I I loved my currency kids and I want to share this in West so pivotal is to teach children early on had this little flat cardboard game which was represented whole world at a time and small scale of course, but had little flags that I could put around you know peanuts or around specific area and and learn about what flags as much as we do watch countries also the top currencies not advisory obviously country but the largest ones. And I remember vividly sitting I didn’t have a nobody United States at the time. I didn’t have no idea why I was so fascinated about America. You’re right. But what was so interesting is I remember my dad vividly asked me as I was sitting on the floor, five year old, all super happy that she got the birthday gift she won it, which was that currency kits and playing you know, and all that. He’s like, what country you know, asked him about flags and everything. And he’s like, what currency Do you like the best and what country do you like the best? United States was my first response. And it was also and when you look at tonight, I could find that memory back right? encapsulated, and when you look in my fingers, always of course as a child in dirty or playing for whatever you’re doing you Do chocolate and touching everything. Yeah. And you could tell the most weren’t bill was US dollar. So Oh, look at that. And my dad was like, in which which, which? Which, what you would call it currency or like US dollars. So anyway, but what’s up it’s so interesting that sometimes we really don’t understand consciously some things were happening where they are till you really later on have those moments and and and then you start reflecting and just like how much early on I craved not only for bigger world, but how I knew deep down that my destination and my place is to be it’s the United States of America.
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Glenn Daniels
10:46
Well, that question about that, because I heard a different lesson, but you just kind of gave us I heard the lesson that the dollar because it was so in the flow. It was so out there. And so moving around that caught your attention. And that made me start thinking about what some of the or the projects that you have going on that you are in the flow and some of the attention and you’re just exchanging that. Like, well tell us about the good man project, good men project, excuse me, you close about that I was I didn’t know that until I looked it up.
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Izabela Lundberg
11:18
The good men project was actually foundation that they started and they really wanted to share a lot of different perspectives. It’s a blogging opportunity that I explored that I was asked to do cater for the men. And they liked my global perspective and diverse, diverse thinking, right? Even though I grew up in Europe, I worked with so many different people was opportunity to really bring a different point of view to men, because men were most of the breeders and men for different backgrounds, obviously men that had a not only higher higher education, but also men that were looking for good mentors, role models, and opportunity to engage. And I used to contribute some of those points of view. And they were also fascinated to hear about the leadership and how inclusive because everything I do, I am very inclusive, I wanted to go from 360 degree. And I also wanted to really look at an include perspectives that my beautiful friends taught me from all of those exposures and conversations that I had. And fundamentally what’s all about that unite us and connect us and impact us?
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Glenn Daniels
12:28
Well, what’s, how did you get that? Because I would think grown up in youth lobby with everything going on, but you would have not seen diversity, although you did because you got to your currency game and things like that. But I would think all around you wouldn’t be any diversity. And I would think that women were strictly held back What gave you the voice to say, Okay, I can write for this. I have a message this year.
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Izabela Lundberg
12:50
This is very, very great question again. I was growing up with very spiritual father and maternal mom. I mean, Grandma, I’m sorry, maternal Grandma, dad gave me an awesome amazing foundation. I was one of those probably rarest kids that chosen select to watch for four or five hour long candy movies with your dad when you were maybe barely five and a half or six years old. So I was fascinated as I said about the cultures and specifically pointing to and connecting things that I read or heard about or watched through documentaries because in Europe documentaries have always been huge way of your ship and interest then for me for hungry for learning to were absolutely most pivotal in my upbringing. And my dad, even though we did not had a major diversity, we have like the largest three ethnic groups, we had a lot of neighboring countries and minorities and I learned so much about minorities very early on right. And I never really also had very true because boarding and having Italians every year down on Adriatic coast and then tons of tourists from other western parts of Europe and Eastern Europe. And you know, he had a very little at the time, exposure to anything else but truly Europeans and then very few and far between people from let’s say, using like Australia or North America some lots of exposure. But I would what wasn’t like you know, I was not involved so much in it right? Right. Then learning about all of that the the journey of escape and get into Sweden blew my mind because of robbing to Sweden. Then I start seeing representation of everything that I remember vividly watching Olympic Games meaning all of which is people dressed in different colorful clothing, oxen paving differently. Some things that a pasta name is something that I was curious wanted to understand why that had a different habits, how they lived, how they interact with each other relationship dynamics between men and woman and I also grew up in a home that were with very strong mother that’s a mother figure and obviously with strong Grandma, and strong Mom, you just beat him, that invisible person that feel like you can do anything. And with wisdom that I’m being installed, and obviously with the world that I had to face early on, let’s say, I was about 18 and a half, when you have to escape and lose, and you lose in a second ever to you, including your loving father, and then you lose family members and connection with them, and you have to escape, you’re all of a sudden, have to tap into everything they taught you. And it is so interesting how that foundation helped me. My dad was always very respectful towards everybody. He was such a great gentleman, everybody left him an interesting thing, even during the funeral, when he died during the war. Everybody came from all opposing sides on his funeral, even time of the war, because he truly was not colored ever. Those ways that divide us, but he was always connect with everyone on the ways that connect is throughout his life. And that is what he’s told us. And that’s what’s so confusing when all of a sudden, you have these issues around your ethnicity and our religion and which bucket or which side you belong, and how people start treating you. And when you have exposure to that also, you start remembering, this is not the life I want to live, this is not the life I’ve chose. This is not something I believe in, right. And that’s how journey continued, obviously, and definitely tremendously expanded in Sweden and blow my mind when I came to United States as a refugee, after proving my refugee status, and really then thought, Oh, my God, I made me I’m going to make to this amazing land of inclusion and diversity. And then new reality starts thinking, well,
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Glenn Daniels
17:04
I want to ask you something not to embarrass you, by any means. Pleased to ask you. You came to the United States as a refugee. But you also come to United States speaking how many different languages? Six, six? And do you ever notice how sometimes people hear the United States looks down on somebody who may be struggling with? second, third and fourth language? Did you notice that when you’re struggling with your fifth and sixth language?
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Izabela Lundberg
17:32
Yes, because English was my sixth language. Actually, I came with fifth, I knew I knew a lot of vocabulary and I learned a lot you know British English, but we’re capillary wise and I was formally educated in English because I grew up with to writing and reading styles in two languages in my own country. And in my first foreign language was actually third official language. So that to me was natural but but but because of necessities and I want to share the power of learning something that matters, that can make a difference and the impact from that is truly mastering the language. When I came to to Sweden, the interpreter that was given to sister and I, we couldn’t understand the little loan, I could put my face in somebody’s hand who claims the nose and understand what I’m saying. And then my affidavit from immigration status of being accepted rejected, it’s going to depend on you if you pushed to do something, how quickly I pick up the language and I by time we have to meet again attorney between my German the time and broken Swedish I was able to deliver what I needed to deliver to my attorney for my sister myself, but then also I picked up continue to learn more before I know it I was used all the time. And as a result people from former Yugoslavia not only were better served in those legal settings, but they’re better served into refugee camps they’re better served in healthcare, social services, education all aspects of the system integration into one country Wow. So to me discovering power of language power cultures and foundation that I grew up with But I have to tell you when people say specifically Americans are We are not acquire we don’t have in our you know, ease for the languages that’s on true that is best done by us and then needs to stop but also have to say was a journey I’ve been always criticized for my English, not much, maybe so much for speaking but I remember you know, it’s like a spelling that from words because I have to say English is one of the hardest languages to learn and muster from all the language groups that I’m being exposed to, because has so many rules and so many exceptions has an interest Instructure different spellings. And you know, and if you don’t grew up with the articles like you guys don’t pronounce articles and conversation, that was the hardest thing to think about where these article comes in, and we work for them. But luckily, you know, over time you just learn where your weaknesses are, you’ll learn where your growth opportunities, and you keep at it. And that’s what I’ve found, it’s tremendously impactful.
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Glenn Daniels
20:27
And the reason why I bring that up is because it’s almost a tweetable moment, if we believe in tweets is a tweetable moment, just because this is somebody’s second, third, fourth, or fifth language doesn’t make them dumb. It just makes it a new language. And you got to master those skills. Yes, I don’t, I don’t think would hurt for any leader listening to second Limbo master new language, even though I mean, never use it on the job, and they got master new language. That’s where it’s got to kind of be I think, I want to also ask you, because you’ve had an incredible journey. And I know, as a TED talk speaker myself and these different things, I realized that sometimes once we do these things, yeah, that’s a big deal anymore. But there are still millions of people out there who want to be on Ted. And there is a big, big deal to them is a huge thing to them. How did your journey prepare you for your TED talk?
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Izabela Lundberg
21:28
Wow, I love that question. And I’m so glad you asked. Everybody thinks is a walk in the park right, specifically because no trend or whatever. But, but it could be the pennant again on your mindset and skill sets, right? Because it’s a nation of boaters, both of us now. First of all, for me to be on the TED Talk, it’s very important to have a truly powerful message that is global message. And I remember when I was distilling What can I talk about, and because I’ve been for so long voice for voiceless, from all over the world, I send it off in the topic that I felt such a burning desire that we needed to address, specifically, because so much change the United States way with war, obviously, September 11, and then so much after that. So as a former refugee, that people just get vondom, when they find that because they could not like I don’t fit the label, either educated, well spoken, you’re so knowledgeable, you will travel and all of those things, and your whites, you know, it’s like that, that’s what people experience on the other side of that coin and that equation. And so the topic that I fell for, so we have to choose the topic that is extremely important on global scale that is not selfishly self centered. And your why. And when you know your why, then that’s where you start building that courageous on with double perseverance, to practice to polish to test out to deliver a masterpiece, because it is the opportunity to do that, not only because of the brand and exposure, but also because of the impact that your speech can create an and has opportunity to read by giving you that outlet and their opportunity. And I remember when I decided to do my topic, the world through eyes of refugee people were blown away, because I also had a very specific walkaway photo with my eyes looking straight directly at them. And in reason why I’m bringing that up. It’s it’s also connected, and you have to figure out ways how to connect to our audience how to create relevance, but also solution. We know the pain, we know the problem, but what is the solution? Where are we going with all of this, and how we can create cheerleaders and champions, right. So when you know that first of all you have originally initially some champions on your side, like great mentors that will talk to you and help you to correct you around your posture or around your delivery or choice of the ward, whatever it might be when you get those mechanics down and distilling the story and cleared in your own head. Right? That takes us a time doesn’t matter. I’ve spoken so many events. Ted Talk is different from my keynotes. Ted Talk is different from my facilitations from my other engagements, so how to really hone not only what TED Talk meant, but what TED Talk felt. So watching other TED Talks, watching the friends, things that I’ve found to resonate with me, but then also figuring out how I could come across as a woman. How do I come across as as a balla because that’s me that is delivering the message. So you also have to own that. So that’s where you go through all those stages of fear and fear of failing fear of success feel of being rejected because that show again, global opportunity, and you don’t know how other people will resonate, right? If your critique and all of that that comes with that, but as soon you hone again, and work towards that goal. Time, it’s a short time. Right? Right.
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Glenn Daniels
25:24
Right. Well, actually, when I was listening to your description that kind of made me nervous, and I’ve done. I want to ask you about the TED Talk. But I want to ask you first, how did you overcome the fear? I mean, you have a lot of skills and techniques. And I think that’s what overcomes fear. But how did you overcome fear?
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Izabela Lundberg
25:44
I’ve been facing the fear almost, I mean, all my life, right, but fear and true combination with a real fear and danger, and distinguish those two. As a result, I always had a policy pays the fear head on. That’s why I published the book, prior obviously, speaking at a tad, which was interesting timing of everything, the world messenger, from fear to greatness, and I show and put down the stages, what those stages are, because ultimately, how we act, the spider the fear, and how do we go head on right on those things. And as a result, what happens and and obviously opportunity to continue to hone that message. I had to walk the talk, and by then I did I’m thinking, now it’s like, okay, I tackled these fears before with other situations. And if I could do to live in five different countries on my own, with no parents or no support, no mentor, no clarity, not understanding even Can I stay, am I going to be accepted alone, where’s the next meal gonna come, we’re going to be the money coming from Am I going to be able to work and all of those crazy things, and Manju, every single country having different language and different answer and different expectation and different position around refugees, immigrants, migrants, however you want to call them, and then trying to navigate complexity of society. I was like, I can tackle this. It’s just that building that additional muscle of self belief. And one things that I often share, and I just want to share this is I’ve been in situations where nobody was there to pick me up or hold my hand. Nobody was there to tell me you can. And I’ve been defeated on my knees so many times. And I realize sometimes not any more, who is going to help me, but is believing that I can because true warriors, the true champions, no matter what continue on the path to greatness. And I strongly believe that because I experienced that, and then working with survivors from all over the world, I experienced that in their eyes and their posture, their stories, and been there and done that many, many times over. Even though this is threatening, and I’m saying you have to go through this entered degree of exposure to master data. But what I’m just saying is when you put things in perspective, for me, personally, was just another thing to tackle. So I’m hoping that our audience can get it even if you did not go through major dramatic events that didn’t have to do so many much of hardship in your life, the fact that you have a great confidence and self belief, and desire to do something remarkably well. I know so many people that are confident, but they don’t take things seriously. Of course, outcome will be different. Right? Right. Seriously, and on top of it very confidently, and do your work and put the efforts and you will do best and continue doing best job.
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Glenn Daniels
29:07
Wow, wow, that’s just a really powerful way to look at it. I want to come back to your book. But I want to ask you real quick about your TED Talk.

29:17
Please
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Glenn Daniels
29:18
tell us a little bit. Well tell us two, maybe three things that were really important that you want that audience to get in the 18 minutes you haven’t. By the way, that’s the hardest thing for any speaker to do is narrow your speech down to 18 minutes. So but tell us one, two, maybe three things that he said he gave his talk in a soldier should get from it.
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Izabela Lundberg
29:40
I really give our audience the journey. The quick journey to remember something first of all, as there were young, the day connected with and they remember that made him feel amazingly beautiful and very proud of sense of belonging and who they are and where they are. And then I took them on The journey of what it is, obviously, and to see something with my favorite quotes, through my eyes that are full of wonder Our world is so beautiful. And then you’d obviously buy time I hit the stage that I’m going to share the story through eyes of the refugee. And of course, they’re like she’s refugees, saying this, that was the start, that was the beginning, with very beautiful supported black and white photos that I had in a background of refugee children. That looks so amazing, just want to hug them, you want to just want to hold them in it just like this amazing, beautiful representation of what that looks like. Because it’s easy to talk about something when you don’t put a face to it, when you put a face to it. And that changed the story that changed the script. And then obviously, I’ve bent deeper and start challenging our audience. And this is why I wanted to pause here for a second accused quotes of le leisel. The opposite of Love is not a hate, it is in interference. And a lot of times we are putting ourselves like we’re seeing here, unless it’s something happening to me and my immediate family. I’m just going to tune out. Because a lot of times when we’re complacent, when we’re not engaging, we’re approving that behavior a lot of times think, Oh, I’m just staying away want to do that. And then reality, specifically today, which is proven over and over and Alas, just alone 12 to 14 months. What can occur if we’re not paying attention? And if things go too far, and I was talking about that in 2016. Obviously doing that to talk because we time when we complacence that takes you to something unspeakable, which is 10 stages of genocide. And and that speakable thing starts with complacency. Because we’re not really we are not being able to digest that and the message that are hidden, I didn’t talk about but I use very cleverly slides and reason I’m again bringing this and I listed those, I’m sorry, eight stages of genocide, which is number one, classification, civilization, dehumanization, position, polarization, preparation, emanation and denial.
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Glenn Daniels
32:42
You know, when we look at those eight signs, they’re so easy to put back on Hitler, for example, or Mussolini, or those struggles that you had in Yugoslavia, those those eight signs in there, it shows there. I like what you said, though, about complacency. Being complacent, leads to trouble leads to genocide leads to events here in the last 12 months. Your TED Talk, even though it wasn’t Dennis tampered with Sammy for that, would you say standing for what’s going on right now?
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Izabela Lundberg
33:20
Yes, it’s extremely timely, because when you look at what all of them means when you depict those words, when you dilute them, or actually don’t have to delete them, but some people in order to digest them and understand them need to the actions are the supported. And so many of those stages, what we’re seeing that is going on not only in this country, but what is going on in that other parts of the world. And an Einstein I love Einstein’s quote, this particular one, the role not be destroyed by those who do evil, but by those who watch them without doing anything at all. And if that proved, again, what is happening because it’s so hard to hear repetition of the stores in a modern time, in last 50 years, that we have over 120 countries affected severely by this, but it’s also being misperception how refugees are created. So I also shared a little bit about that, right so that people can understand. Nobody’s voluntarily chosen to be a refugee, but yet, why they’re so hated and why they’re so threatened by it and all of those different things, because we have two classifications, how refugees are created. And I wanted to really speak about it right now, if you don’t mind. Because we have mental issues. So people have to flee due to disasterous environmental issues, that we also have to take responsibility acknowledged because we’re seeing the signs we ignore it. We don’t we do not support certain communities, we will not practice and as a result, we have insane casualty and pain. And then we go into this crazy rescue missions and spend way more time Then afterwards in crisis, versus being proactive about a crisis. And then on the other side of the coin, we have these political agendas, conflicts, and ways how we are quote unquote, trying to solve, control, monopolize, monetize, manipulate, you become one on so many different terms, again with someone who has a degree in Global Business Management, who is the past educator who work with corporations and large global skills, and also has strong education and leadership and long work in leadership, I have to say, this is not the world I see through my eyes as a refugee, and the eyes full of wonder. People are beautiful and deep down wanting to do the right thing, I also see the side of the coin that is ugly, that is heavy, that is different. And just because of environments and people expose, and don’t think that is any other way, others just come to it. But where I’m going with all of this is, I’m speaking also from experience. See that over the half of the world, it’s being affected in modern time with things that we’re doing to each other that are equally primitive and unacceptable and appalling. And this time and age, when we know better, we should do better?
1
Glenn Daniels
36:23
Well, then that’s where the program starts. Leaders leaders. Yeah, they’re the ones that have to step up and know better and do better. And to understand that you got refugees that working for you. And you may not think you do, or you may think you’re so much better, but your leaders, we have to know better and do better. Yes, that’s no better and do better. And some of that really is not being fearful of things. So that’s my long winded way to ask you to tell us one or two or three things from your book that all leaders should take to heart?
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Izabela Lundberg
37:03
That’s a great question, too, obviously, and I love that you bring in time back to leadership, because I think it’s the forefront of everything, right. And that’s why we’re also looking at the future of leadership look like. And then on the end, I just want to say I really believe again, people are beautiful. They’re so interesting. And it just so much to learn from everyone from all the backgrounds and from different parts of the world. And my book, the world messenger from fear to greatness reflected so much, actually, a purposely created a book by interviewing only men, Olympians, coaches, athletes from prestigious sports, are business leaders, because everything that occurred in my life was done by hand of man meaning decision, authority position, because they had the power. They were given respect or leeway for all because they have a power. And I believe the leadership and leaders are misused as a concepts very much. So I need to be separated. Because we’re synonymously created concept, which I’m again, sure that was created by men, to somebody who has a power, he’s a leader. But right now we’re seeing that net, not necessarily person in power has a leadership skill sets, and how to lead. And as a result, we’re seeing these frictions, and pain points. And that’s why we really need to revisit what it means to be a good leader, what is the leadership all about? And how is that demonstrated and where that is going. And right now, we’re also seeing a lot of crumbling in not only in the United States, but in other parts of of those old infrastructures, because people right now will not tolerate any longer things that were being forced or molded into it and expects you to do. So with that in mind. My book of I’m bringing this back was great opportunity because I forgive my perpetrator I forgive things that occurred to me my family a long time ago. I don’t hold grudges that that holds me hostage for my own growth. So what I also wanted to use the book to not only understand the men better, and their issues and their thought process, but men from different parts of the world. So I had a men from all different geographic regions sharing their paths and what they have to overcame how much they were. In situations where was true pain points and despair and everybody that experience hardships and how they actually learn not only better, how to be better human and better human about human dynamics, not just better to perform right, but also how to impact others. So with that in mind is to really first recognize and one of the key points was connecting back to that dream. Or reconnecting to that dream, because all of us had that eyes full of wonder. But many people sadly lost it, our efforts, a key point, connected back to the dream. And I wanted to throw that book to give the threat doesn’t matter if somebody were exposed to certain situations, that we may not be proud or that we were on sidelines or, God forbid, actively being involved. All of those things, what do we do now? When we know better? Are we doing better and how we’re doing better and how we’re facing? And when we do reconnect with our dreams, then we really quickly identify ROI and that’s how I remember also speaking and talking about the why right now everybody’s like, Mike, what is your why what is your why, but even then, why was pivotal not just in sense of from business, why you’re doing what you doing? It had to mean much bigger, deeper layer, because
2
Izabela Lundberg
41:26
life is too short. I very quickly learned that as well. Things that passes so fast. What might be your was why initially in different stages of your life changed? Is this event is still important, doesn’t matter? How do you now connect that to your dream? And then it’s really every chapter has a little bit thought provoking? will have a couple of pages where you have two to three questions and opportunity to write things down and use it also as a reference point, because some things you may feel like you’re doing phenomenally well but what did I just read? Besides obviously quotes and everything else and thought provoking messages? What did I now how do I apply this to me? Right? So So journeys ultimately taking you obviously from that to reconnect with the dream, understanding your why many other stages that ultimately leads you? Why am I even here? Why is my purpose and ultimately, what’s my legacy? Because I always thought about legacy is the top tier of leadership ultimately creates the legendary people will look at and say profoundly, he is the legend, not just in sports, not in just film industry or entertainment in general. But the Dalai Lama. That’s the Mandela, Mother Teresa. Why they are such amazing giants. Why image so much walls? You know what? That’s because they knew their why. Not only that, but this is what I want to connect. People that are usually perpetrated upon and tortured killed are the ones that are loved by community to have the most impact and influence without force, because they use the key ingredient that very few people truly understand, which is genuine love, and unconditional love. But in the same time, that’s why we have a conflict. Because if I want to control and manipulate and rule, you proper present in threat, I wanna now divide all the hurts so that I can control and I have now upper hand, right, and I use the Force. Yeah, the force. Yes, absolutely. And that’s why we continue to do force for from fear force from what’s going to happen to me how I’m going to keep my position, how I’m going to scale what I’m going to do this, how I’m going to do all of those things that we have in our heads that are actually not a real reality, but they’re our reality at the time. Right? Right. Right, will continue to live in that reality for a long time for it well,
1
Glenn Daniels
44:18
when we talk about the challenges of today, a lot of that if not all of it is based upon fear of losing power. So once you get that position, you start blaming others and you start segregating things off and everything and so yet the people in power is starting to lose that power now. So that’s creating a lot of colors real quick. The name of your book again and working people get it
2
Izabela Lundberg
44:44
the world messenger from fear to greatness, you can get it directly from that site and that can be signed up or extra note to and on discount rate for the world. messenger.com or you can go directly to Amazon. I have obviously hardcopy And ebook version, so,

45:02
okay, world messenger world messenger.com. putting that in this thing right now for us, so we’re gonna have it. Now. Go ahead and
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Izabela Lundberg
45:20
close this card, if you don’t mind, were asking me to such a profound question. So So why I’m bringing this why, why why we’re fascinating about why we see such a tremendous impact for these big names. They didn’t had a power because they were the wealthiest people in the world, or because they were sitting in the weakest government groups, but they had power because people resonate with them, because they knew that there were genuine that were real, they’re honest, there were reflected, reflecting on the problem and trying to be part of the solution. And as a result, dedicated their life to offer solution. And if anybody was one person at a time, right, so the point is that we also have a new ways of how we can impact and influence right now, as you know, more than ever, that’s what everybody craves. That’s what’s most of the leaders that are in power wanted to be influential and impactful. And, and wanted to be also very profit driven, and some more than less than the other, that’s a matter the reality is that we can attain all of that. But you have to really look at for greater good and why they were so phenomenon, because they’ll look at for the greater good, bigger outside of themselves, bigger mission, bigger goals, bigger objectives. So I’m why I’m closing with the legacy piece on that conversation and why I want to tie the end thread these different points is that ultimately, at the end of the day, why we are here, what was our purpose? And what was our legacy? Or why what what do we want it to to be how we want to change the course. Because that book also gives you the fundamental shifts, no matter where you are, in which stage whatever happened in the past, what did you learn? What lessons did you learn? And what did you learn about yourself? How much you discover? And what do you want to do now when you know more? How can you do more, and be more because we need more than ever, phenomenal leaders? Right now we have a huge deficit in skill set and mindset,
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Glenn Daniels
47:33
skill set and mindset, and maybe jumping the gun a bit, but that’s where the legacy leaders Institute is about. Right? Does that. Tell us more about that. And by the way, we’re probably gonna have another two hour conversation, we will be respectful of the holiday they play in the time but a little bit more about the legacy leader Institute,
2
Izabela Lundberg
47:55
we will have soon it from us. But just wanted to really point out legacy leaders Institute came as obvious after all of this as a premier advisory group advisory to executives to leaders, not only through all, you know, avenues of coaching, but also true true advisors sitting around the table, understanding what they’re trying to do a strategic way of overcoming and creating new processes. And then when it’s needed, obviously, bringing elements of coaching and consulting and helping them to implement that. Because right now, we’re living in the times of complexities. And we have to understand how to depict and digest those complexities in a way that we can really take action and make the best decisions, obviously, before we do take action. So it is premier advisory group, where we really work closely with progressive minds, the world wanted to make a positive shift in business that they’re doing and as results impact people around the world.
1
Glenn Daniels
48:58
No, I want to wrap up, but I want to ask you something. Because here’s what I took away from this one of the you made some great points. But one of the major points that I resonate with me right now, is the fact that if you want to be a legendary leader, create a legacy leader, be a legacy type leader, you have to do what’s right. It can’t be profit motivated. It can’t be popularity motivated. It has to be motivated by doing what’s right, those leaders in our world who decide to do what’s right. They will live on for 100 years past, if not more.
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Izabela Lundberg
49:35
Absolutely. Their name is going to echo because not only in the prints and everything else, but also in foundations and work that others will carry on and that’s what we see for some amazing work that has already been done. I mean, why can these principles still have so long Mother Teresa’s and others Why would we see so many amazing legendary people because there’s Start not only leading with the heart, but also start really attaching humanity by connecting by creating these courageous genuine opportunities and rising above what of the norm and the norm was never good enough and it was never right norm and we never really look at the right types of components and right types of ingredients to make that happened. We use it to so much logically sway you so much politically, we’ve tried to rationalize we’re trying to also conspirator allies for topple regime and system we have you know, I can’t tell you how many times I’ve heard you know, do you know that we’re in capitalistic country that that doesn’t fly here, we don’t need a socialistic idea, or communist parties to tell us, but we fear also what we don’t know and what we don’t enroll, and, and what we’re afraid of the power of the other side, that is hard to control the power of people?
1
Glenn Daniels
50:57
Well, you know, control yourself, be the power of yourself, and that tastes good. And as long as you’re trying to do the right thing. Yes. There’s so much more we can discuss. But I wanted to ask you, is there a question that I should have asked you that I didn’t, that you’d like to get out? There
2
Izabela Lundberg
51:17
actually are such a phenomenal questions that I feel like you covered quite a bit. And I really appreciate not only the questions, but this phenomenal opportunity to have this conversation with you.
1
Glenn Daniels
51:29
Well, I’m hoping that we can continue to do a lot more work together and make a lot of difference. As long as we stay on the truth of doing what’s right. I think that can happen
2
Izabela Lundberg
51:39
and will lead away because right now we need more role models, we need to show that
1
Glenn Daniels
51:46
a whole lot more, a whole lot more. What’s something from today’s we’ve been not quite an hour. But what is one thing that everybody should take away from today’s conversation.
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Izabela Lundberg
52:00
One thing I wanted to leave you with, you are much more capable and able than you may ever think. You have amazing power and strength within. Tap into it, and use it wisely. Do something that makes you afraid. Do something that you never thought you could do. Push yourself out of that comfort zone and keep pushing yourself every day keep building those muscles. But also do it start thinking what can you do for others? What can you do to be great, not only servant leader, but really impactful leader? And how can you step more into your leadership, because everybody can be the leader, and should be exercising and practicing and not leadership may not be for everyone. But if you chose to, I would highly, highly recommend to look at the role model you want to follow to understand if they resonate with your values. And then how can you build yourself up to read better and be better and do greater good. That doesn’t mean you’re not good enough. But it means that all of us have opportunity to tap into much more capacity than we’re allowing self ourselves to do. And then see the greatness you know, be great, be legendary. Think about the legacy and make it happen.
1
Glenn Daniels
53:26
That’s so perfect. So perfect. Once again, I want to just make sure that everybody’s aware of the book, where to go get the book,
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Izabela Lundberg
53:33
the world messenger.com or Anna on Amazon. That is the word that is literally titled The world messenger from fear to greatness.
1
Glenn Daniels
53:44
And where can people get hold of you on LinkedIn? They can. I know you’re on LinkedIn, so just come. Yeah, you
2
Izabela Lundberg
53:50
are welcome to connect with me directly on both there as obviously Isabella luneburg. And I always look for people that we can collaborate. If you have any questions, anything I can be of service or you want to reach out, you can do that or just the My website is Abella luneburg.com. That is also a great opportunity as well.
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Glenn Daniels
54:08
All right, fantastic. All right. I’m going to say without a doubt, this is the greatest way to start this series of events. I thank you very much for your time, your effort, your energy, and I’m going to enjoy working with you again. Thank you
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